How RG Pulse Works
RG Pulse is an AI perception intelligence platform. It measures how frontier large language models collectively understand, describe, and recommend brands — and gives you the tools to shape that narrative. Here's exactly how the intelligence is generated.
The Core Concept
AI Models Are the New Search
Millions of people now ask ChatGPT, Gemini, Claude, and Perplexity questions your brand used to answer via Google. What those models say about you shapes decisions — before a human ever visits your website.
Training Data Is the Battleground
LLMs form their views from web content, news, reviews, and documentation ingested during training. Gaps, errors, and competitor content in that corpus directly determine what AI says about your brand today.
You Can Influence What AI Knows
By identifying exactly what models believe (and misbelieve) about your brand, you can publish targeted content that corrects hallucinations, fills gaps, and shifts the AI narrative — measurably.
The 6-Step Intelligence Pipeline
We dispatch a battery of 37 standardised prompts across every topic dimension — from general perception and trust to innovation, ESG, competitive stance, and AI-specific framing. Prompts are templated with the target brand/subject and optionally enriched with Cognitive Profile system prompts to simulate specific audience lenses.
Understanding Your Scores
The headline metric. Weighted average of sentiment scores across all 6 LLMs for a given scan. Above 66 = Strong, 41–66 = Mixed, below 41 = Weak.
How frequently the brand is mentioned — and mentioned positively — when relevant queries are posed. Low visibility = LLMs ignore the brand even when relevant.
How much the brand controls its own story. High = LLMs use the brand's own framing. Low = LLMs use competitor or third-party framing.
Standard deviation across model scores. Low divergence = consistent AI perception. High divergence = training data inconsistencies and hallucination risk.
Dimensional breakdowns across: Financial Health, Trust & Reputation, Competitive Position, Innovation, Talent, Customer Experience, ESG, Growth Outlook, Media Narrative, AI Perception.
Platform Capabilities
Themes
Scope scans to specific topics — autofocus, sustainability, a product launch — and track sentiment evolution per theme over time.
Cognitive Profiles
Simulate how different audience types (wire photographers, brand managers, equipment financiers) perceive your brand through custom LLM personas.
Vulnerability Scoring
Adversarial probing to identify which narratives LLMs can be manipulated to believe about your brand, and what to do about it.
Global Scan
Run scans in multiple languages simultaneously to surface geo-specific perception gaps that only appear in local-language queries.
Prompt Gaps
Identify queries where competitors appear but your brand doesn't — the highest-leverage opportunities to recapture AI visibility.
Narrative Map
Visualise how themes cluster and relate across LLM responses — a network graph of your brand's AI narrative landscape.
Content Strategy
AI-generated content briefs tied directly to detected gaps and hallucinations, with suggested channels, keywords, and expected impact.
Narrative Repair
Generate and simulate the impact of counter-narratives before publishing — predict the lift in Consensus Score before committing.
The AI Model Panel
Every scan queries 6 frontier models simultaneously. Each model has different training data, different strengths, and different biases — which is precisely why using all of them together is more powerful than any single model alone.
GPT-5
OpenAI
Broadest web knowledge, strong on corporate narratives
GPT-5 Mini
OpenAI
Faster, cost-efficient — useful for high-volume prompt testing
Claude Sonnet 4.6
Anthropic
Nuanced reasoning, strong on tone and editorial framing
Gemini 3 Flash
Google index-informed, strong on recent and technical content
Gemini 3.1 Pro
Deeper reasoning, better at multi-step competitive analysis
DeepSeek V3
DeepSeek
Strong alternative training corpus — surfaces unique divergences
GET STARTED
Ready to scan your brand?
Run your first scan in under 2 minutes. Choose a company, pick a persona, and see exactly what AI models say about you.
Run a Scan